{"product_id":"1950s-cartier-paris-18ct-gold-fan-cufflinks","title":"1950s Cartier Paris 18ct Gold Fan Cufflinks","description":"\u003cp data-start=\"268\" data-end=\"579\"\u003eA superb pair of 1950s Cartier Paris cufflinks, set in 18ct gold and formed as stylised fans, exquisitely engine-turned to create a radiating play of light across the surface. \u003cmeta charset=\"utf-8\"\u003eThe fan (\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eKnown in French as éventail\u003c\/span\u003e) has deep cultural roots in France, symbolising grace, discretion, and social fluency. Here, the motif is rendered in a modern mid-century idiom. It is architectural, balanced, and confident, perfectly reflecting Cartier’s post-war Paris aesthetic.\u003c\/p\u003e\n\u003cp data-start=\"581\" data-end=\"840\"\u003eEach cufflink is signed “Cartier, Paris”, individually numbered 070474, and stamped with the French eagle’s head hallmark, confirming 18ct gold. They also bear Cartier’s own poinçon, a detail reserved for pieces produced by the maison’s workshops.\u003c\/p\u003e\n\u003cp data-start=\"842\" data-end=\"1388\"\u003eImportantly, these cufflinks date from a period when the Cartier family still owned and controlled the business. Following the deaths of Louis Cartier in 1942 and Jacques Cartier in 1944, overall leadership passed to Pierre Cartier, who oversaw the firm through the war and into the post-war years. By 1945, the three great Cartier houses – Paris, London, and New York – remained under family stewardship, with Jean-Jacques Cartier running London, Claude Cartier overseeing New York, and Paris firmly under family control.\u003c\/p\u003e\n\u003cp data-start=\"1390\" data-end=\"1774\"\u003eWhen Pierre retired in the late 1950s, the Paris house passed to his daughter Marion Cartier, making this one of the final chapters in which Cartier’s design, production, and creative direction remained entirely within the founding family. The gradual sale of the firm began soon after: Cartier New York was sold in 1964, followed by Paris in 1966, and London in 1974.\u003c\/p\u003e\n\u003cp data-start=\"1776\" data-end=\"2031\"\u003eAs a result, jewels made before the mid-1960s, such as these cufflinks are increasingly sought after as true Cartier: designed, made, and overseen under direct family stewardship, prized for their purity of design, technical precision, and restraint.\u003c\/p\u003e\n\u003cp data-start=\"1776\" data-end=\"2031\"\u003ePerfect for a man who is your number one fan!\u003c\/p\u003e","brand":"Parkin and Gerrish","offers":[{"title":"Default Title","offer_id":56711197458805,"sku":"121M","price":0.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0373\/3428\/6475\/files\/DSC_0366.jpg?v=1770483459","url":"https:\/\/parkinandgerrish.com\/en-ch\/products\/1950s-cartier-paris-18ct-gold-fan-cufflinks","provider":"Parkin and Gerrish","version":"1.0","type":"link"}